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Material reduction trends in F&B packagingOct2025
Innova Market Insights data shows a 13% increase in F&B launches with Reduced Material packaging claims between July 2020 to June 2025. Europe accounted for the largest share (58%) of these launc...
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Sustainable household packaging trends Oct 2025
Innova Market Insights data indicates that consumers care about Household Packaging sustainability. Globally, 42% of consumers globally say it is essential that Household Packaging is recyclable. For one-third of consumers, refillable Household Packaging is the most important. Consumers also prioritize biodegradability, with 36% choosing this as the most important environmental claim.
Trend analysis
Trends in bakery packagingOct 2025
Innova Market Insights data shows that 39% of consumers globally say freshness is the aspect that most influences them when buying bread and bread products. Packaging plays a key role in this trend, supporting the increase in global Bakery launches. Recyclable was the leading sustainable claim for these launches, while the use of the Vegetable Ink claim is also increasing.
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