Packaging focus
In-depth analytical report providing insight into the materials, solutions and trends driving innovations in the global packaging industry.
Product innovation
A curated spotlight on emerging trends showcasing innovative products in the packaging market.
Trend analysis
Informative visual overviews of the latest innovations, trends and market insights that are shaping the packaging industry.
Trends in bakery packaging
Innova Market Insights data shows that 39% of consumers globally say freshness is the aspect that most influences them when buying bread and bread products. Packaging plays a key role in this trend, supporting the increase in global Bakery launches. Recyclable was the leading sustainable claim for these launches, while the use of the Vegetable Ink claim is also increasing.