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Polytag and Pellenc ST merge tech to enhance packaging traceability and recovery

Polytag and Pellenc ST merge tech to enhance packaging traceability and recovery

Pellenc ST has merged its advanced sorting technology with Polytag’s invisible UV watermark-based tracking to enhance packaging material recovery and traceability. Pellenc ST specializes in the design and manufacturing of intelligent sorting and quality control solutions for the waste and recycling industry. Polytag is a data platform provider specializing in circular packaging information. 
The future of label innovation: Eco-friendly, personalized and functional
The future of label innovation: Eco-friendly, personalized and functional
Label companies are increasingly turning toward recyclable and customizable solutions amid consumer demand for sustainability and personalized products. Packaging Insights discusses developments in label innovation, including recyclable materials, reducing material usage, and customized design, with Billerud and Innova Market Insights.
UK consultancy calls for e-commerce packaging LCAs amid “plastic demonization”
UK consultancy calls for e-commerce packaging LCAs amid “plastic demonization”
Plastic-based e-commerce packaging could benefit from full life-cycle assessments (LCAs) rather than tighter packaging regulation, according to Zoe Brimelow, director at Duo UK, a packaging manufacturer and waste management consultancy based in Manchester, UK. In a discussion with Packaging Insights, Brimelow indicates that rather than “demonizing” plastic bags, a full LCA of e-commerce operations can help businesses make informed supply chain decisions by considering every stage of the packaging process, including costs and performance. 
Ready Meal revamps
Ready Meal revamps
Innova Market Insights data indicates that Ready Meal launches increased by 4% on average annually from 2020 to 2024. Flat Pouch (39%) was the leading packaging type for the Ready Meal launches in 2024, with Cup and Pot having the fastest increase for NPD. Recyclable (38%) is the leading environmental claim, with bio-based/plant-based packaging surging with 103% growth in the last five years.
Kvatt CEO talks reuse in e-commerce to cut emissions and waste
Kvatt CEO talks reuse in e-commerce to cut emissions and waste
We speak to Gianfranco Bächtold, CEO and co-founder of Kvatt, about how the company aims to reduce emissions by fostering a reusable packaging system. The consumer brand-focused company helps consumers overcome complex labels and recycling systems by promoting the transition toward affordable reusable e-commerce bags.
Meal Times Diversify
Meal Times Diversify

In this edition you will learn more about:

  • Top 5 Trends in Ready Meals
  • Elevating Texture
  • Vanilla’s Future
  • Ready Meal Circularity
  • Meal Replacements
  • Dinners Diversify
  • NPD Highlights
  • Gluten-Free Bakery
  • Sustainable Food Systems
  • Authenticity Inspires Innovation
  • New Protein Formats
  • Gene-Edited Pork
  • Fresh & Flavorful Convenience
  • Advancing Global Nutrition
  • Artisanal Appeal
  • Unleashing Flavor in Food Development
  • Opportunities in Convenience Foods
  • Palm Oil & Cocoa Sourcing
  • GLP-1 Drugs
  • Potential of Synbiotics
  • View from the Top: Jennifer Lindsey chief marketing & digital officer Corbion

Latest headlines

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Composting partnership establishes grant program for US food pack processing
woman throwing away food rubbish
Closed Loop Partners’ Composting Consortium, in collaboration with the US Composting Council (USCC) and the Biodegradable Products Institute (BPI), has launched a grant program for composters and communities wanting to establish or scale food-contact compostable packaging programs in the US.The funding can finance infrastructure upgrades like equipment, open or add waste collection sites in local communities, trial types of compostable packaging, and foster community outreach, such as education and signage updates.
Constantia Flexibles partners with coffee brand for recycle-ready packaging
coffee packaging
Constantia Flexibles has collaborated with Delica, a Migros Industrie brand that makes coffee and chocolates products, to create the EcoVerHighPlus, a mono PP laminate bag. The bag is designed to meet coffee packaging demands, offering barrier properties that “lock in” aroma and freshness for ground coffee or coffee beans.
ProAmpac supplies garden care brand with curbside recyclable packaging
recyclable bag on grass
ProAmpac has partnered with ScottsMiracle-Gro to create a fiber-based, curbside recyclable bag for its brand, O.M. Scott & Sons, which produces natural grass seed, clover seed, and grass food products. ProAmpac’s paper-based Pro-Evo Recyclable SOS Bags offer moisture protection, eliminating the need for multilayer plastic films conventionally used in garden care products.
Albéa equips dermo-cosmetic company with recyclable makeup remover solution
make up tube
Albéa Tubes has supplied Laboratoires SVR, a French dermo-cosmetic company, with recyclable and lightweight packaging for its Sensifine Makeup Remover Balm. The product features Albéa Tubes’ (RE)flex sleeve and the EcoFusion Top, which merges the head and cap into a single component. The packaging solution, produced at Albéa Tubes’ Lubna plant in Poland, allows over 80% weight reduction compared to standard caps.
SIG unveils “first” aluminum-free full-barrier material for multiserve aseptic cartons
SIG Terra Alu-free + Full Barrier Material
SIG has launched an “industry first” aluminum-layer-free full-barrier packaging material for multiserve aseptic cartons. The SIG Terra Alu-free + Full barrier material is made of more than 80% paper and, when combined with forest-based polymers, can cut the carbon footprint of SIG’s standard aseptic cartons by up to 61%.
Social media “super-spreaders” push harmful diet fads to millions, new report warns
Smart phone.

Food Ingredients First

Up to 24 million people could face serious health consequences from following extreme diet advice on social media, according to new research exposing a wave of influential accounts peddling misinformation for profit.A joint analysis by the Rooted Research Collective (RRC) and the Freedom Food Alliance (FFA) has identified 53 high-profile “super-spreaders” on Instagram who routinely share what they deem harmful nutrition guidance. Most have no health-related qualifications, yet their posts directly contradict global public health advice. 
Highlighted features
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Regulatory News

European watchdog takes Iceland to court over waste management failings

Iceland is facing court proceedings for not meeting European Economic Area (EEA) waste management targets. However, according to Icelandic professor Guðmundur Kristján Óskarsson, the country’s recycling streams are improving despite infrastructure and sparse population challenges. In April, the European Free Trade Association Surveillance Authority (ESA) opened two legal proceedings against Iceland for failing to comply with EEA rules on landfill and packaging waste management under the Waste Framework Directive. The ESA monitors compliance with EEA rules in Iceland, Liechtenstein, and Norway.

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Research & Development

Researchers urge community-driven waste management ahead of China’s new packaging regulations

Hong Kong researchers have revealed the importance of stakeholder collaboration in enhancing household waste sorting practices in Chinese cities. By linking policy with grassroots participation, the study supports a more effective waste governance in alignment with China’s growing national emphasis on packaging recycling. The study, published in Environment, Development and Sustainability, focuses on Changsha, a “new first-tier” city in Hunan province, and offers a practical framework for waste management reform grounded in collaborative governance.

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Special report

Top Packaging Trends 2025: AI-enhanced “Connected Platforms” to advance circular economy

Innova Market Insights has revealed its Top Packaging Trends 2025, with “Connected Platforms” taking center stage. Connected technologies are widely expected to transform the packaging value chain, from waste management to brand-consumer engagement, by converting packaging into digitalized platforms. The emergence of AI systems will enhance and expedite this industry shakeup.

Packaging focus

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Circular economy: ReusablesMay2025

Innova Market Insights data shows that from 2020 to 2024, F&B launches using reusable packaging grew by 18%. Europe led the trend, accounting for 62% of global launches. Bottles were the most comm...

Product innovation

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Ready Meal revamps Apr 2025

Innova Market Insights data indicates that Ready Meal launches increased by 4% on average annually from 2020 to 2024. Flat Pouch (39%) was the leading packaging type for the Ready Meal launches in 2024, with Cup and Pot having the fastest increase for NPD. Recyclable (38%) is the leading environmental claim, with bio-based/plant-based packaging surging with 103% growth in the last five years.

Trend analysis

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Trends in soft drink packaging launchesApr 2025

Innova Market Insights data indicates a 3% average annual growth in Soft Drink packaging launches between 2020 to 2024. Over half (53%) were packaged in bottles, with plastic being the most commonly used material.

Multimedia

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Kvatt CEO talks reuse in e-commerce to cut emissions and waste

We speak to Gianfranco Bächtold, CEO and co-founder of Kvatt, about how the company aims to reduce emissions by fostering a reusable packaging system. The consumer brand-focused company helps consumers overcome complex labels and recycling systems by promoting the transition toward affordable...

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