F&B launches in Europe have grown from 2020 to 2024, driven by consumer concerns about preserving food quality. The UK leads in F&B launches, while Ireland has seen the highest increase. In sustainability, recyclable packaging remains a top priority, with 26% of European consumers willing to pay more for it.

Innova Market Insights data reveals a 19% increase in F&B launches with Biodegradable Packaging from 2020 to 2024. Europe led with 41% of these launches, and Hot Drinks was the top category. Tea Bags and Coffee Pods were the leading packaging types for new global launches.

Innova Market Insights data indicates that Sustainable Packaging in F&B had a 2% growth from October 2019 to September 2024. Europe spearheaded the trend with 46% of launches. Bakery emerged as the leading category, and flat pouches were the preferred format. Globally, Recyclable Packaging was the leading environmental claim amongst sustainable NPD.

Innova Market Insights data indicates a 4% average annual growth rate in global confectionery launches between October 2019 and September 2024. Nearly half of these launches were packed in flat pouches, with plastic dominating as the primary packaging material — present in over 60% of launches. Notably, packaging printed with vegetable ink experienced significant growth.

F&B launches in Latin America are on the rise, with consumers prioritizing food quality, functionality and packaging that offers long shelf life. From October 2019 to September 2024, Brazil, Mexico and Colombia led in the number of launches, while Chile experienced the fastest growth. Furthermore, F&B launches in the region increased by 2%. Flat pouches were the most popular packaging choice for new product development, and recyclable packaging remained the top environmental claim for launches in Latin America.

Innova Market Insights data reveals a surge in F&B launches across Africa, with a 19% growth rate from October 2019 to September 2024. South Africa, Algeria and Ghana were the countries with the most product launches. Flat pouch packaging dominated the market, with nearly half of all new launches utilizing plastic packaging.  

Innova Market Insights data indicates that global snack launches increased by 3% from July 2019 to June 2024. The leading region for these launches was Asia. Snack nuts & seeds were the leading subcategory, but popcorn grew the fastest. Half of the snack launches were packed in flat pouches, but the tube was the fastest-growing format.

Innova Market Insights data indicates that global dairy & dairy alternative launches grew by 3% between July 2019 and June 2024, with Europe leading at 42% from July 2023 to June 2024. Flat pouch packaging was the most used packaging type for dairy launches, and there is a rising use of biobased and post-consumer recycled materials for dairy & its alternative products.

Innova Market Insights data indicates that nearly half of Asian consumers prioritize food and packaging quality in their purchasing decisions. F&B launches in Asia saw a 5% growth from April 2019 to March 2024, with China, India and Japan leading the market. Bakery and snacks dominated the region’s F&B launches, while “recyclable” was the top environmental claim. Additionally, the use of vegetable ink in packaging is surging growth in Asia.