Innova Market Insights data indicates that European consumers purchase F&B products based on quality preservation and sustainability. Fresh food launches with sustainable packaging claims have gained ground in Europe with a 5% growth rate from October 2018 to September 2023. The leading subcategory for these launches was Vegetables, with the leading packaging type being Standard Tray.
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Innova Market Insights’ data indicates a 3% compound annual growth in global dairy packaging launches between October 2020 and September 2025. Flat Pouch was the leading packaging type, while plastic remained the leading material used. Dairy packaging made from bio-based and plant-based materials gained ground.
Innova Market Insights data shows a 13% increase in F&B launches with Reduced Material packaging claims between July 2020 and June 2025. Europe accounted for the largest share (58%) of these launches, with the Standard Tray being the most common packaging type to feature this claim. Additionally, the Vacuum Pouch was the fastest-growing format with this claim.
Innova Market Insights data indicates a 3% CAGR in global snack packaging launches between July 2020 and June 2025. Asia was the leading continent. Over half of launches featured Flat Pouches, and plastic remained the most widely used packaging material. Packaging printed with vegetable-based inks also gained traction, registering a 149% CAGR over the same period.
Innova Market Insights data indicates a 5% average annual growth in climate-smart packaging launches between April 2020 and March 2025. Europe led these launches. Flat pouch was the top packaging type, while plastic remains the top packaging material.
Innova Market Insights data reveals an 11% increase in compostable claims for global food and beverage launches from April 2020 to March 2024. Over half of these compostable packaging launches occurred in Europe, with folded boxes being the most commonly used format. Carton material accounted for 58% of compostable packaging NPD.
