The global chocolate industry is continually innovating to improve the pleasure experience.Fun flavors are being adopted to impart a novel sensation to products in highly diverse and unusual categories. The savory snacks field has been particularly keen to employ fun flavors. Lays Cinnamon Bun Potato Chips, Walkers Vote Emma Cs Cheesy Beans On Toast and Lays Cappuccino Flavored Potato Chips are just three examples of innovation from around the globe from Frito-Lay.
According to data from Innova Market Insights, consumers view glass as a sustainable material for F&B packaging, with 34% of global consumers considering it to be very sustainable. In addition, 65% of consumers separate glass packaging in their household for recycling purposes.
Innova Market Insights data indicates an increase in festive-themed F&B packaging launches globally. Brands give familiar foods and drinks a holiday makeover, turning everyday products into giftable treats with packaging that feels festive and special.
Innova Market Insights data indicates an increase in premium product launches for F&B, with an average annual growth rate of 7% between October 2020 to September 2025. The majority of these launches occurred in the Hot Drinks, Snacks, and Confectionery categories. Meat Substitutes with a premium claim recorded the strongest growth rate over the five-year period.
Innova Market Insights data showed an average annual growth of 10% in F&B launches with a Responsible Source claim from October 2020 to September 2025. Dairy and Soft Drinks had the largest share of these launches. The greatest five-year increase in the Responsible Source claim was seen in packaging within the Spreads category.
Innova Market Insights data shows an average annual growth of 19% in Halloween-themed F&B launches from October 2020 to September 2025. 49% of these launches were in Confectionery, and 17% of Halloween-themed launches were in Bakery. Brands are introducing new products with fun, spooky-themed packaging or adding a thematic twist, such as glow-in-the-dark packaging.
Innova Market Insights data shows consumers care about Household Packaging sustainability. Globally, 42% of consumers say it is essential that Household Packaging is recyclable. For one-third of consumers, refillable Household Packaging is the most important feature. Consumers also prioritize biodegradability, with 36% choosing this criteria as the most important environmental claim.
