Kadei 360
Kadei 360 strategy is the backbone of every campaign. Leading the client's briefing and market research results, we build the foundation for all subsequent ventures. We design brand architecture, determine the target group and position it. We develop a communication strategy through integrated communication tools, and at the end of our creative strategy we define the image brand, integrating storytelling elements into each segment of communication. Within the creative strategy we define the emotional and functional benefits we communicate to the consumer and all this with the appropriate tone of voice. Of course, we implement each of our solutions through the digital strategy, creating an integrated marketing story that plays a very important role today in consumer consciousness.
