Circular economy: Fiber-based

Nov 2025

Innova Market Insights data shows an increase in global F&B launches using fiber-based packaging. Europe led these launches, accounting for 42% of NPD. The Bakery category emerged as the top segment for product launches utilizing fiber-based packaging, while Hot Drinks launches also showed an upward trend in the adoption of such packaging.

Trends in bakery packaging

Sep 2025

Innova Market Insights data shows that 39% of consumers globally say freshness is the aspect that most influences them when buying bread and bread products. Packaging plays a key role in this trend, supporting the increase in global Bakery launches. Recyclable was the leading sustainable claim for these launches, while the use of the Vegetable Ink claim is also increasing.

Nutrition & Supplement Delivery

Aug 2025

Innova Market Insights data indicates a 4% year-over-year growth in supplement launches between July 2023 and June 2025. Europe led the way with new launches. Around two-thirds of these launches were packaged in bottles, with plastic being the dominant material, used in over 80% of total launches. 

Ice Cream & Dessert

Jul 2025

Ice Cream & Dessert launches are on the rise, as consumers globally are influenced by packaging size and format when purchasing desserts and ice creams.