Trends in pet food packaging

Apr 2025

Innova Market Insights data shows a 21% increase in global pet food launches from 2020 to 2024. While consumers prefer paper packaging for pet food, product launches indicate that plastic remains the dominant material in NPD.

Fruit & Vegetable packaging

Feb 2025

Innova Market Insights data shows a rise in global fruit and vegetable product launches, with flat pouches being the leading packaging type. Among sustainable claims, "recyclable" was the most common, while carbon label claims saw notable growth.

Renewable rebellion

Jan 2025

Data from Innova Market Insights shows US consumers increasingly prefer recyclable packaging for environmental reasons, leading to a 9% annual increase in recyclable packaging launches over the last two years.

Alcoholic beverage packaging

Dec 2024

According to data from Innova Market Insights, Beer led alcoholic beverage launches (Oct 2023 to Sep 2024). Bottles were the top packaging, with Glass the most used material.