DS Smith: Reusable e-commerce pack recreates Nespresso’s personalized retail experience
16 Sep 2019 | DS Smith
DS Smith’s Frank McAtear, Business Development Manager for Premium Drinks, describes the key features of Nespresso’s eco-friendly, e-commerce cardboard pack at Packaging Innovations 2019 in London. The box design encourages reusability, provides a tamper-proof mechanism and aims to encapsulate the personalized shopping experience of Nespresso retail stores. Frank McAtear also provides an overview of DS Smith’s e-commerce packaging durability testing facility – DISCS – in relation to the award-winning Morocco Gold pack and speaks about the growing demand for paperboard solutions.
