London Packaging Week: DS Smith highlights environmental sustainability and unboxing experience
28 Sep 2022 | DS Smith
At London Packaging Week, Frank McAtear, business development manager at DS Smith, spoke to PackagingInsights about the biggest challenge for all brands – embracing environmental sustainability. He explained that the company has targeted the removal of single-use plastic from its packaging and emphasized the importance of the unboxing experience in driving new brand-consumer connections.
