London Packaging Week: O-I : Expressions empowers brand personalization and waste reductions in premium glass bottles
03 Oct 2022 | O-I Europe
O-I pegs personalization and “less is more” as its key drivers. The leading glassmaker offered customers a glimpse of its power to personalize premium glass bottles at London Packaging Week. Elaine Logan, UK Country Group NPD and NBD leader, explained that brands are eradicating secondary packaging to support environmental sustainability and described how O-I’s late stage differentiation service – O-I : Expressions – can propel glass decoration to new highs.
