Mercian (Kirin): Developing small sealable cans with bottle-necks for Japanese cider market
16 Mar 2021 | Mercian, part of Kirin Holdings
In Japan, alcoholic beverages are often sipped slowly throughout the evening, creating a market for small-sized cider and wine packaging. Ahead of Mercian’s latest can launch on March 30, PackagingInsights discusses consumer insights and market drivers behind the 290 mL bottle-shaped metal can with Mercian’s general marketing manager Akihiko Yamaguchi.
