The emergence of product personalization in the packaging industry
28 Mar 2025 | VistaPrint
Gustavo Hernandez, senior category manager at VistaPrint Europe, discusses how personalized food packaging offers more than just a simple container. We explore how a personalized packaging unboxing experience can foster an emotional connection through features like QR codes and AI. Hernandez also tells us about the challenges of creating personalized food packaging — ensuring correct consumer design and fast delivery times.
