Name: WestRock manager: Fiber-based beverage solutions continue to lead beverage pack trends
Uploaded: 2024-01-08T00:00:00+00:00
Duration: 2 min 55 s
Description: WestRock showcased its fiber-based beverage pack solutions at BrauBeviale 2023. We speak to Martin Birkel, WestRock’s business development manager, about the company’s small can packs and how the market has shifted away from plastic and toward paper. We also discuss what Birkel believes to be the main beverage packaging trend in 2024.

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Assorted sandwiches, pastries and snacks displayed in recyclable cardboard platter boxes promoting Sabert and Colpac’s new sustainable platter ranges – text reads ‘New Platter Ranges, Explore.

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WestRock manager: Fi...

WestRock manager: Fiber-based beverage solutions continue to lead beverage pack trends

08 Jan 2024 | WestRock

WestRock showcased its fiber-based beverage pack solutions at BrauBeviale 2023. We speak to Martin Birkel, WestRock’s business development manager, about the company’s small can packs and how the market has shifted away from plastic and toward paper. We also discuss what Birkel believes to be the main beverage packaging trend in 2024.

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