Internet of Packaging: test Are connected technologies the future of brand engagement?
12 Apr 2023 | Packaging Insights
Consumers exist in a connected world and packaging is increasingly seen as a valuable platform for digital engagement. Technologies like QR codes, Near Field Communication (NFC) and Augmented Reality (AR), have emerged in recent years. In the first of PackagingInsights’ 2023 webinar series, we discussed digital brand engagement and how these technologies can boost consumer connection and brand loyalty through packaging.
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